![]() ![]() Spotify's style guide might appear simple and green, but there's more to the brand than just a lime green circle. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement.īarre & Soul's brand style guide includes variations of its logo, logo spacing, secondary logos, supporting imagery, and a five-color color palette. It also explains how to properly use the brand's assets.Įveryone's favorite video chat platform also has a squeaky-clean style guide for its brand. ![]() Walmart's color palette is so integral to its brand identity that its primary color is called "Walmart Blue."Īsana's simple style guide highlights its logo and color palette. The guide includes the brand's logo, photography, typography, illustrations, iconography, voice, editorial style, and more. Walmart is one of the world's largest and most recognizable brands, so it's no surprise that its brand guide is extremely thorough. Medium's logo is the brand's primary graphic element and was created to feel "confident, premium, timeless, and modern." Medium simple brand style guide emphasizes usage of its logo, wordmark, and symbol. Intrigued? Check out 21 of the best ones we could find. Typography plays a major role in your website's user experience, so you want to make sure it is visually appealing while also being accessible and easy to read.Īs you can see, the purpose of the brand style guide is to form and maintain all of the various elements of a company that, when combined, spell out the entire brand as it's recognized. It supports your blog design down to the links and copy on your website - even your tagline. Typography is a visual element of your brand style guide that goes beyond the font you use in your company logo. It can also provide direction regarding your brand's voice and personality to ensure consistent messaging across all channels. Your editorial style guide can guide your blog content, video scripts, website and landing page copy, PR talking points, and knowledge base articles. The job of an editorial style guide is to commit an editorial stylebook on how to phrase certain products, list topics the brand can and cannot write about, and other companies it can mention. These color combinations often follow HEX or RGB color codes, and govern your logo, web design, printed ads, and event collateral. Your color palette is a group of colors your company uses to design its brand, guiding every piece of visual content created. Your buyer persona guides your blog content, ad copy, and visual media which can attract valuable leads and customers to your business. It includes details on your customer's job title, age, gender, and professional challenges - therefore stipulating for whom your brand publishes content. Buyer PersonaĪ buyer persona is the fictional representation of your ideal customer. This statement can guide your blog and paid content, ad copy, visual media, and slogan. It ensures that all your content is working toward the same goal and connecting with your audience. Your mission statement is an action-oriented statement declaring your organization's purpose, making it the compass of your brand style guide. Here are some key elements that make or break a brand style guide. It visually encompasses everything your brand is about - down to your business' purpose. A brand style guide encompasses much more than just a logo. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |